About Us
At Assistive Sister
At Assistive Sister, we provide expert Virtual Assistance and Website Design services to businesses across Australia. Based on the Gold Coast, we specialise in supporting small businesses, sole traders, and entrepreneurs with tailored solutions that enhance efficiency and growth.
Founded in 2023 by Amy-Lee Schull, who brings over 20 years of experience in business management, administration, and healthcare, Assistive Sister is built on values of empowerment, transparency, and collaboration. Our services include:
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Online Business Management (OBM) – Strategic oversight to streamline operations and improve business efficiency.
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Executive Assistance (EA) & Virtual Assistance (VA) – Administrative support to keep your business running smoothly.
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Website & E-commerce Support – Design, development, and maintenance services tailored to Wix and Shopify platforms.
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Custom Service Packages – Specialised support for small allied health practices, solo medical providers, and e-commerce businesses.
What sets us apart? We understand that running a business is demanding, so we provide reliable, hands-on support—helping you focus on what matters most. As trusted partners with Wix and Shopify, we also ensure your digital presence is seamless and professional.
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At Assistive Sister, we believe in helping businesses thrive by offering practical, results-driven solutions. Let us take care of the behind-the-scenes, so you can focus on what you do best.
Our Mission
EMPOWERMENT
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TRANSPARENCY
& INTEGRITY
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CUSTOMISED SUPPORT
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EFFICIENCY
& EXCELLENCE
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At Assistive Sister, our mission is to empower small businesses, allied health providers, sole traders, and entrepreneurs by providing expert Virtual Assistance, Online Business Management, and Website Support services that drive efficiency, growth, and success.
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We understand the challenges of running a business and are committed to delivering reliable, high-quality support that allows our clients to focus on what they do best. Whether it’s streamlining operations, managing administrative tasks, or enhancing digital presence through Wix and Shopify solutions, we take care of the behind-the-scenes work so our clients can move forward with confidence.
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Guided by our core values of transparency, integrity, flexibility, and excellence, we strive to be a trusted partner in our clients’ success, offering tailored solutions that meet their unique business needs.
At Assistive Sister, we don’t just support businesses—we help them thrive.
Amy-Lee Schull
Owner | OBM | VA
Our Work Inspires Smiles
The Faces Behind Our Success
About Amy-Lee Schull
Owner | Online Business Manager | Virtual Assistant
Hello, I’m Amy-Lee Schull, the founder and Online Business Manager of Assistive Sister. With a diverse background in hospitality, customer service, administration, bookkeeping, and nursing, I bring a unique blend of expertise to help small businesses operate efficiently and scale successfully.
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With over 20 years of experience in administration, management, and bookkeeping, I have developed a deep understanding of the operational and strategic needs of businesses. Having also run and managed businesses and e-commerce stores, I provide hands-on, tailored support that aligns with the realities of business ownership.
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As a registered nurse and small business owner, I understand the demands of balancing professional responsibilities with efficient business management. This insight allows me to offer practical, results-driven solutions to businesses in healthcare, e-commerce, and service-based industries.
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Certificate IV in Entrepreneurship and New Business
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Certificate III in Business Administration and Management
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Diploma of Nursing
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Bachelor of Nursing
